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Think Like a Reader - IABC Philadelphia & Chicago

18 - 18 March | 12:00 PM

Virtual

Learn a four-step strategy for finding your voice and writing from the readers’ point of view. This ability will help you engage your readers and move them to act.

Specifically, you’ll learn how to:

> Take advantage of the formula readers use to decide what to read.
> Top 2 rewards of reading to boost interest in your message.
> Answer the No. 1 question your reader is asking about your piece.
> Make a 2-minute perspective shift to focus your message on reader value

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Speakers

Ann Wylie President, Wylie Communications

Wylie Communications President Ann Wylie provides writing, training and consulting to organizations like Coca-Cola, Toyota, NASA, Salesforce and Eli Lilly. Her workshops have taken her from Hollywood to Helsinki. There, she helps communicators polish their skills and find new inspiration for their work. Ann has earned 60 communication awards, including two IABC Gold Quills. She is author of RevUpReadership.com, a toolbox for writers. Thousands of communicators subscribe to her newsletter, Wylie's Writing Tips.

Ann is an IABC recommended speaker and a member of the 100 Club.

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Think Like a Reader - IABC Philadelphia & Chicago

Speakers

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