In June 2015, IABC proudly unveils its new brand. IABC’s first re-branding initiative in the 45-year history of the organization began over two years ago with the formation of a volunteer brand taskforce. Following an extensive, global research program, IABC then partnered with Arcas Advertising — a Canadian agency that specializes in branding, advertising, identity, communications and digital services — on a pro-bono basis to design a new look and feel for the organization.
Our new logo represents the “globe” that is IABC, with the openness of the letters running over the edges of the circle representing the values of transparency of communication, connection and community that IABC holds dear.
But the new brand is far more than just a new logo. It’s a confirmation and restatement of the values of IABC and its members.
Who is IABC?
A broadly diverse community of communication professionals, IABC connects members to ideas, job opportunities, and people, through professional learning and a generous culture of sharing.
We believe that in today’s world, communication can be a force for good in business and society. We connect members and business people together for this purpose.
With thousands of members worldwide, representing diverse industries, sectors and disciplines, this is a community alive with knowledge, experience, ideas and support; all of which are freely exchanged.
Our shared values
IABC’s shared values, created as a result of the brand taskforce’s research, define what makes our association unique, and also allow us to build on these strengths.
We represent the global profession. As the only global communication association, we strive to advocate for the profession, represent best practices, define the global standard, and live by a code of ethics.
We create connection. We connect business and communication and connect people with communication. We foster community, build special relationships and learn from each other.
We are a diverse community. We welcome diverse communication professionals of all levels and practices. We embrace diverse viewpoints, encourage conversation and celebrate cultural differences.
We focus on insights and results. We position communication as a strategic function that has impact on return-on-investment and demonstrate the business value of communication.
For 45 years, IABC has set the standard of global excellence for professional communicators—as well as helping forge invaluable business connections and lifelong friendships. While the logo may change, our commitment to those values will remain steadfast.
The implementation of IABC’s new logo: “Freedom in a framework”
The logo will be introduced from 1 June 2015, with an official launch at IABC’s World Conference, which opens on Sunday 14 June in San Francisco. As a global, chapter-based organization which is primarily run by volunteers, the changeover will take time to implement, but it is expected to be completed within a year.
The approach to brand adoption has been titled “freedom within a framework” by the brand taskforce. While chapters and IABC programs will be expected to conform to the logo guidelines, there is a significant amount of flexibility in-built to allow chapters to select colors and images that best suit their particular market and location.
For more information on the brand or its implementation, contact the IABC communication team.