Welcome to the IABC AI Leadership and Communication SIG – a global community for communication professionals exploring how artificial intelligence is transforming organizations, leadership, and the human experience of work.
This SIG is not about the technology itself. It’s about the people who use it, and the communicators who help ensure that empathy, context, and conscience remain at the heart of every AI conversation. As AI reshapes how we create, decide, inform, and connect, communicators play a vital role in helping leaders apply AI responsibly, frame its use ethically, and build trust in its outcomes.
The AI Leadership and Communication SIG exists to help our profession stay human in the age of intelligent machines – by sharing insight, asking difficult questions, and helping organizations see AI not as a cost-cutting weapon, but as a tool to augment human potential.
Who This SIG Is For
This community is designed for mid-to-senior communication professionals who advise leaders, support organizational change, and shape strategic narratives around technology and transformation.
We also welcome anyone curious about how AI influences communication, leadership, governance, and culture, and who wants to develop the skills and confidence to guide their organization’s AI journey.
What To Expect
- Shared knowledge and insights – Articles, opinion pieces, and practical examples on ethical and human-centered uses of AI.
- Seminars and interviews – Conversations with thought leaders exploring how communicators can help organizations apply AI with empathy, dignity, and integrity.
- Online discussion and collaboration – A Community group where members can exchange experiences, raise questions, and build global connections.
How To Get Involved
- Join our Community group – Stay connected and be part of the ongoing discussion.
- Contribute your perspective – Share ideas, resources, or experiences that others can learn from.
- Take part in upcoming events – Watch for details of our first virtual sessions and live discussions.
Upcoming SIG Events
About our AI Leadership and Communication SIG Leaders
Silvia Cambié
Silvia Cambié is a senior AI governance specialist and digital transformation advisor, known for shaping executive strategies and guiding organisations through complex change.
Throughout her career, Silvia has worked at the crossroads of communication and technology. Her background includes business journalism, corporate relations, consulting and change management. She has held different senior roles with IBM and Wipro focusing on Cloud, system integration and AI.
Silvia also has extensive board and advisory experience, including roles with the City of London Corporation, The International Alliance for Women and IABC. She is fluent in four languages, is an accomplished public speaker and a published author.
Neville Hobson, ABC
Neville Hobson, ABC is a communication professional, writer, and podcaster: a purpose-driven communication leader and ethical AI and technology advocate.
Over a career spanning more than three decades, he has helped organisations large and small navigate digital transformation and adopt human-centred approaches to communication. Today, Neville’s focus has shifted from commercial consultancy to purposeful contribution, supporting work that aligns with curiosity, creativity, and connection.
He contributes as a volunteer and judge for international PR and social media awards, championing learning and innovation across the profession. Recently, he took up a role as a governor in a local high school. He has served IABC in multiple volunteer leadership roles since he first joined in 1989.
Neville has held senior roles at organisations including IBM, the Internet Society, and Scala Business Solutions, and co-founded pioneering digital ventures that helped shape social media’s early growth.
A long-time advocate for responsible and transparent use of technology, Neville is particularly focused on the role of artificial intelligence in organisational communication and the need for strong ethical guardrails to ensure it serves humanity, not the other way around.