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Journalists Share What They Really Want from Your Press Release
Journalists Share What They Really Want from Your Press Release
According to recent research from Greentarget, the majority of journalists spend less than a minute reading new press releases. To help you make the most of those precious few seconds, journalists share tips for writing press releases that catch their attention, including writing effective subject lines and presenting key information in bullet points.
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Do You Create or Destroy Value?
Do You Create or Destroy Value?
Only half of communicators say all their work is aligned to corporate strategy and goals, reports the “#11 Ways Benchmarking Database,” developed by Stephen Welch and Michael Ambjorn. In this CW article, Welch explores why this may be the case and offers suggestions for closing the gap.
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Stop Targeting Based On Past Consumer Behavior
Stop Targeting Based On Past Consumer Behavior
Targeted advertising today is largely based on our recent purchases. But does looking to the past make sense? Tom Goodwin, CEO of London-based Tomorrow Group, doesn’t think so. In an article for Ad Age, he explains why advertisers and consumers must embrace predictive advertising.
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Can Audio Go Viral?
Can Audio Go Viral?
Audio content is at a disadvantage when it comes to social sharing: It isn't packaged to share and it isn't searchable. But that may be changing. In his article in the latest CW, Holtz points to some ways tools like SoundCloud should make communication professionals reconsider audio as a vital channel.
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The Power of Apology in a Crisis
The Power of Apology in a Crisis
When a crisis like a product recall or scandal strikes, apologizing to those affected is a crucial part of rebuilding your company's reputation. But an incomplete or inauthentic apology can make matters worse. In this Q&A with reputation strategist Ruth Kinzey, learn the four critical steps of any effective apology.
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