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Wearable Technology—Opportunity or Nightmare?
Wearable Technology—Opportunity or Nightmare?
Wearable technology (like Google Glass) provide new, sophisticated ways for connecting with customers, and with that, raise some important ethical considerations. What’s the role of the communicator in all of this? This CW Observer blog post explores.
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The Transformative CEO
The Transformative CEO
Peter Cuneo, former CEO of Marvel, has a long history of transforming struggling companies. In his interview with CW Executive Editor Natasha Nicholson, he shares what it takes to be a transformative CEO today. Says Cuneo: “I think that transformative CEOs are constantly making change in a company…The CEO’s skill or art in terms of how to handle change in the smoothest possible way is very, very important.”
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Journalists Share What They Really Want from Your Press Release
Journalists Share What They Really Want from Your Press Release
According to recent research from Greentarget, the majority of journalists spend less than a minute reading new press releases. To help you make the most of those precious few seconds, journalists share tips for writing press releases that catch their attention, including writing effective subject lines and presenting key information in bullet points.
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Do You Create or Destroy Value?
Do You Create or Destroy Value?
Only half of communicators say all their work is aligned to corporate strategy and goals, reports the “#11 Ways Benchmarking Database,” developed by Stephen Welch and Michael Ambjorn. In this CW article, Welch explores why this may be the case and offers suggestions for closing the gap.
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