We live in a visual world where a single image can go viral and radically alter public perception and brand reputation. When photo manipulation is misused, the fallout can be costly in terms of company brand and the bottom line. When is it OK, legally or ethically, to manipulate an image and when is it not? In this CW Live video chat, Communication World Executive Editor Natasha Nicholson discusses this topic with World Conference speaker Suzanne Salvo.

Social media bring up new concerns about how people talk about their employers. In this newly transparent business environment, where social media expose the inner workings of organizations to the outside, if employees don't trust their employers or feel satisfied with their jobs, then the outside world will find out--fast. In this CW feature article by Edward K. Moran and Francois Gossieaux, learn key steps you should take right away to ensure improved business performance--and employee trust.

Nova KBM, the second largest bank in Slovenia, created an independent financial brand for young consumers -- a first in the Slovenian banking industry. To present the brand, Sveta Vladar, as a hip alternative to other banks, the team organized a stand-up comedy tour starring three young comedians who included financial content in their material. The campaign resulted in a 102% sales increase of youth-targeted bank packages and a 46% increase in the number of accounts held by young clients.

Tammy Dewar, Ph.D., associate professor at Royal Roads University and owner of Calliope Learning, will be presenting at the 2013 IABC World Conference on enhancing strategic leadership skills. Dewar spoke with Executive Editor Natasha Nicholson about her session at the World Conference and shared why it is important for leaders to continue developing their leadership skills and how leadership roles have changed.

Transmedia in its essence is a method for engaging audiences on a gut, emotional level by telling stories in a unique way across technology platforms. What makes transmedia unique is that it creates an entire storyworld, or universe, for audiences to explore. You might think that it sounds great for the entertainment industry or as an adjunct to a marketing campaign. But what about long-term engagement? According to Paul Wood, the challenge starts with the content.