As competition increased in New Jersey's insurance industry, Allstate New Jersey needed a creative and inexpensive way to convince agents that referrals are a worthy business tactic. The "Get Hound Happy" Referral Hound Campaign featured a loveable dog known as the Referral Hound who became the company's "spokesdog" for referrals and appeared in various communication pieces throughout the year.

Former investigative reporter and media/crisis communication expert Jeff Ansell shares the formula for successfully enhancing reputation and meaningfully connecting with stakeholders when trust is on the line. (This webinar is free to IABC members.)

Pro bono is more than a pretty Latin phrase. It's a growing movement of professionals donating their skills to benefit nonprofit organizations. In this CW Bulletin article, Ed Kamrin discusses how professional business communication is beginning to adopt this approach.

When the BP oil spill in the Gulf of Mexico threatened Louisiana's billion-dollar tourism industry, the state fought back with a comprehensive media campaign.

A corporate social media policy lets employees know how to communicate the company message effectively, and what they should and should not do.