5 Tips to Keep Your Creativity Soaring

There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing. The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we must constantly nourish and exercise our creativity like a muscle.... Read more »
CW Magazine

Become a Reputation Guide

While online reputation management is necessary in our business environment today, such programs are not a complete reputation strategy and ultimately will not be what helps your company to win in a “reputation economy.” Thinking that you have reputation handled because you have a good vision for online communication is merely setting yourself up for a life of damage control.... Read more »
CW Magazine

Tech Talk: 15 Predictions for 2015

I usually reject invitations to make predictions for the new year, but something feels different this time around. It’s not so much a matter of prognostication as it is recognizing that certain clearly established trends are about to reach their apex and explode into the mainstream. So, for the first time, Tech Talk offers up a list of trends you can expect to become vitally important as we enter the halfway mark of the second decade of the 21st century.... Read more »