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The Ethics of Data Collection
The Ethics of Data Collection
It used to be that troves of data about human behavior belonged solely to public institutions and universities. Today, however, even small social startups can rapidly amass large amounts of user data, which is raising important questions about best practices for gathering and monetizing that information. This CW Observer post examines the ethical implications of data collection today.
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Content Shock Isn’t a Problem—Your Audience Wants Even More
Content Shock Isn’t a Problem—Your Audience Wants Even More
Shel Holtz, ABC, IABC Fellow, tells us we don’t have to worry about content shock. In fact, media outlets are struggling to keep up with audience demands. That doesn’t mean that getting your messages heard in today’s crowded online world is easy though. In this CW Live video chat, Holtz shares tips for making your content as easy to find as possible.
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Advice for New Bloggers
Advice for New Bloggers
From SEO to editorial calendars, it can be overwhelming to join the blogosphere for the first time. To help you get started, longtime blogger Donna Papacosta provides 11 tips for creating a successful blog.
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A Singapore University Boosts Its Brand Recognition
A Singapore University Boosts Its Brand Recognition
In Singapore, competition is intense in the higher education sector. To increase its brand recognition among potential students, Nanyang Technological University (NTU) created a multimedia platform that included a print magazine to appeal to a broad audience. Learn how they increased positive perceptions among potential students in this Gold Quill Award-winning campaign.
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