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Figures: Profiles and Perspectives, January 2010
Figures: Profiles and Perspectives, January 2010
After Grant MacEwan University received permission from the government to transition from a college to a university, the institution needed to rebrand its annual report. The newly developed publication, Figures: Profiles and Perspectives, January 2010, used a magazine-style format and engaging and inspiring stories to reiterate Grant MacEwan's learner-centered focus and wide range of programming, while positioning it as a new undergraduate university.
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Strategic employee engagement, an interview with World Conference speaker Daniel Munslow
Strategic employee engagement, an interview with World Conference speaker Daniel Munslow
In this episode of CW Radio, Daniel Munslow, director of Talk2Us, talks about the benefits of implementing long-term internal communication plans. He explains how genuine employee engagement and behavior change require a long-term investment, and shares examples of organizations who have achieved success by taking a long-term approach to employee engagement. Learn more at the 2013 IABC World Conference, where Munslow will lead a session on the topic.
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Five guidelines for cause marketing that makes a difference
Five guidelines for cause marketing that makes a difference
It's all the rage these days for companies to tie their marketing efforts to a social or environmental cause. But cause marketing can fall flat if not done in an authentic and strategic way. Kami Watson-Huyse, APR, outlines five ways your company can partner with a cause in ways that will benefit everyone involved.
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World Conference Series: Leadership lessons from a transformative CEO
World Conference Series: Leadership lessons from a transformative CEO
What does it take to be a transformational leader? Not just a good boss, but someone who can articulate a vision, and create profound change in both an organization and in the lives of employees. In this video, Bill McDermott, co-CEO of business management software giant SAP, shares some of the characteristics of great leadership. You can hear more from McDermott at the “Conversation with transformative CEOs” panel at IABC’s World Conference in June.
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Creating a customer-centric culture
Creating a customer-centric culture
Long-term, sustainable business growth comes as a result of having loyal customers who choose to do business with an organization and who are willing to tell their colleagues, friends and family about their experiences. So how do you build a customer-centric culture inside your organization? This CW Bulletin article by Anna Howarth of Microsoft Australia gives some ideas.
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Hyperthinking, the new solution in an age of disruptive communication: Phillip Weiss – "Hyperthinking" is the communicator's solution to the "age of disruptive communication." That's the argument Phillip Weiss will put forth in his session at the IABC World Conference. So what does it mean? [youtube]http://www.youtube.com/watch?v=YmxdlfMbjuM[/youtube] Let's start with a definition for the "age of disruption" from Douglas more...
Ideas for innovation from a transformative CEO: Shelly Lazarus – What's the role of innovation in a successful organization, and how can leaders foster a creative culture? In this video produced by The CEO TV Show, Shelly Lazarus, former CEO and current chairman emeritus of Oglivy & Mather, shares her experience with building an innovative more...
Driving customer loyalty through data, one coffee cup at a time – This article by Meg Carter for Fast Company looks at how Costa Coffee is using customer data to run a highly-personalized loyalty program that is beneficial to both customers and the organization's brand. British-owned Costa Coffee is building brand engagement and an emotional connection with more...
 
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