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Stop Targeting Based On Past Consumer Behavior
Stop Targeting Based On Past Consumer Behavior
Targeted advertising today is largely based on our recent purchases. But does looking to the past make sense? Tom Goodwin, CEO of London-based Tomorrow Group, doesn’t think so. In an article for Ad Age, he explains why advertisers and consumers must embrace predictive advertising.
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Can Audio Go Viral?
Can Audio Go Viral?
Audio content is at a disadvantage when it comes to social sharing: It isn't packaged to share and it isn't searchable. But that may be changing. In his article in the latest CW, Holtz points to some ways tools like SoundCloud should make communication professionals reconsider audio as a vital channel.
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The 5 Essential Types of Social Media Content
The 5 Essential Types of Social Media Content
The sheer volume of social media channels now available can be overwhelming. But, Carolyn Capern explains in this CW Bulletin article, there are five basic types of social media content that organizations should share to build relationships with their audiences.
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Are Managers' Long Hours Hurting Employees?
Are Managers' Long Hours Hurting Employees?
Recent research shows that the majority of managers aren’t practicing sustainable work habits, which affects both their performance and their employees'.
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The Power of Apology in a Crisis
The Power of Apology in a Crisis
When a crisis like a product recall or scandal strikes, apologizing to those affected is a crucial part of rebuilding your company's reputation. But an incomplete or inauthentic apology can make matters worse. In this Q&A with reputation strategist Ruth Kinzey, learn the four critical steps of any effective apology.
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