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Global Communication Measurement in the Social Era
Global Communication Measurement in the Social Era
With the rise of social media, communication measurement has become much more complex than simply tracking the number of likes or shares a piece of content receives. In this episode of CW Radio, Katie Delahaye Paine, chief marketing officer of News Group, explains how communication measurement has evolved.
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Master the Art of Engagement
Master the Art of Engagement
Employee engagement is a hot trend in many organizations today, for the simple reason is there's more evidence than ever before that engaged employees can significantly boost a company's bottom line. In his six-week online workshop "Employee Engagement," David Grossman will share proven strategies for building an engaged, committed workforce. The workshop starts 4 November.
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If You Want People to Do the Right Thing, Make It Easy for Them
If You Want People to Do the Right Thing, Make It Easy for Them
Just as common sense isn’t common, the blindingly obvious isn’t always obvious. "One of the biggest mistakes I see people make when trying to affect change," Lucy Sanderson-Gammon writes, "is that they assume others know what they know, and see what they see." Though effective communication is an essential part of any attempt to create positive change, it is often overlooked.
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Using Gamification to Improve Communication
Using Gamification to Improve Communication
Smart businesses know that the route to success is through an aligned and connected workforce. Success, however, isn’t as simple as a software purchase. Employees need to see how a behavior will benefit them first. The solution, writes Tony Ventrice in this CW article, lies in gamification.
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Prove Your Worth with Communication Research and Measurement
Prove Your Worth with Communication Research and Measurement
Join measurement guru Angela Sinickas for a 6-week online workshop to learn how to demonstrate the value that communication brings to your organization. You'll learn an array of assessment techniques and begin developing practical communication measurement tools to evaluate your own organization's messages, channels, and communication outcomes. The workshop starts 22 October.
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