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Simplicity vs. Clarity
Simplicity vs. Clarity
Effective communications help audiences see complicated topics more clearly. But that doesn't mean making your communications so simple that important details are lost, writes Frank Pietrucha in his book Supercommunicator. For any communication, it's crucial to know the needs of your audience before simplifying material so much that it's no longer useful.
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The Ethics of Data Collection
The Ethics of Data Collection
It used to be that troves of data about human behavior belonged solely to public institutions and universities. Today, however, even small social startups can rapidly amass large amounts of user data, which is raising important questions about best practices for gathering and monetizing that information. This CW Observer post examines the ethical implications of data collection today.
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Content Shock Isn’t a Problem—Your Audience Wants Even More
Content Shock Isn’t a Problem—Your Audience Wants Even More
Shel Holtz, ABC, IABC Fellow, tells us we don’t have to worry about content shock. In fact, media outlets are struggling to keep up with audience demands. That doesn’t mean that getting your messages heard in today’s crowded online world is easy though. In this CW Live video chat, Holtz shares tips for making your content as easy to find as possible.
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