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Gamification: Why Millennials May Be Your Most Difficult Audience to Engage
Gamification: Why Millennials May Be Your Most Difficult Audience to Engage
If you were to introduce a new gamification program in your organization, who do you think will rise up to become the power users? Millennials? Think again. Christian Gossan, director of management consulting at KPMG in Australia, shares the outcomes and lessons learned from KPMG’s recent gamification pilot—one that defied common assumptions on many levels—in the latest episode of CW Radio.
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Social Media Analytics: Going Beyond the Numbers
Social Media Analytics: Going Beyond the Numbers
There’s a big difference between data and information, although the distinction can be subtle. Data are simply “the numbers” or metrics, while information is the translation of data into meaning, Linda Pophal, ABC, writes. In this blog post, Pophal shares how you can translate social media analytics into meaningful information for your business.
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Gamification
Gamification
Research shows when people are engaged they are more productive. Mario Herger, Ph. D, gamification consultant and former senior innovation strategist at SAP, leads this course on gamification. If you are an IT architect, application developer, community manager, IT consultant, marketing or brand manager you should be familiar with gamification methodology and inspired to apply it to your own organization.
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Employee Communication Goes Mobile
Employee Communication Goes Mobile
To reach today’s on-the-move and geographically dispersed workforce, in-office meetings, email blasts and posters just won’t suffice. Today’s employees expect timely, relevant and customized communication in easily digestible pieces. Under these conditions, enterprise mobile apps are quickly becoming the “go to” communication tool for organizations looking to cut through the clutter of internal emails and the noise of underutilized intranet sites.
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Why Enter Gold Quill? Read What Professionals Say About Gold Quill
Why Enter Gold Quill? Read What Professionals Say About Gold Quill
“We are in the talent business, and talent needs inspiration and recognition. Knowing that you are among the best matters a lot. As communicators, we do our magic behind the curtain – it’s the client who we put in the limelight. So industry awards are one of the rare opportunities for us to come up the stage and get a deserved round of applause. The IABC Gold Quill Awards program is definitely one of the most difficult contests we’ve ever competed in—all the more joy we feel about our results.”
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Catch Your Readers: Write Copy that Sells
Catch Your Readers: Write Copy that Sells
Would you like to learn to write copy that moves people to act? Make every piece you write easier to read and understand? This four-session course led by Ann Wylie starts on 6 November.
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