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Cause Marketing: How to Build an Authentic Campaign
Cause Marketing: How to Build an Authentic Campaign
It’s all the rage for companies these days to tie their marketing efforts to a social or environmental cause. But cause-connected campaigns need to be carefully crafted in order to be meaningful and effective. In this CW Radio episode, Kami Watson Huyse talks about how to build an authentic cause marketing campaign, and gives examples of some successful (and unsuccessful) cause marketing efforts.
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Best Practices in CEO Succession Communication
Best Practices in CEO Succession Communication
When the average CEO tenure is shrinking and the appointment of new CEOs happens more frequently, planning and executing CEO succession communications is becoming a core competency for chief communication officers. Based on an analysis of leading Fortune 100 companies and her own experience managing CEO changes, Valerie Di Maria shares three lessons she's learned about CEO transition communications.
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Does Your Communication Plan Pass the Social Media Test?
Does Your Communication Plan Pass the Social Media Test?
If your communication plans look the same as they did 10 years ago, they aren’t nearly as effective as they could be. In this CW article, Matt Tidwell provides five criteria to ensure your communication plan is relevant in the era of the "connected consumer."
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Repurposing: 8 ways to extend the shelf life of your company’s best content
Repurposing: 8 ways to extend the shelf life of your company’s best content
Content repurposing extends the life of your content. Think about it: If you could double or triple the exposure of your latest content collateral, would it be worth it? For today’s budget-conscious marketing teams, the answer clearly is yes. Here are some tips for repurposing your content.
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The Neuroscience of Employee Engagement
The Neuroscience of Employee Engagement
Neuroscience is one of the most exciting developments in the fields of change and employee engagement, bringing hard science to bear on employee communication. In this interview, Hilary Scarlett, director of the U.K.-based employee communication and change management consultancy Scarlett Associates, talks about what developments in neuroscience mean for organizations that want to boost productivity, innovation and engagement among employees.
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