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5 Tips to Help You Succeed as a Communication Professional
5 Tips to Help You Succeed as a Communication Professional
There are five concepts that can help you advance your career as a communication professional and move from technical expert to strategic adviser. Developing your career is a challenge, but remembering these five "P's" can be useful: perspective, purpose, people, partnership and practice.
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The Essential Role in Every Brand Newsroom
The Essential Role in Every Brand Newsroom
Marketers from big brands to micro-businesses are embracing the idea of brand journalism with unbridled enthusiasm. But a vital gap in execution is preventing many organizations from being truly effective in their publishing efforts. In this CW article, Sarah Mitchell shares why editors are vital to achieving brand journalism success.
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Content Marketing: Making It Work for You
Content Marketing: Making It Work for You
If you are reading this message you already know that in today’s world marketing needs to be content rich. In this webinar seminar you’ll learn how to use the content revolution to build your brand and how to think through a multichannel campaign. Discuss why print is not dead, and how to use it effectively.
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Online Reputation Management
Online Reputation Management
The secret to truly effective Online Reputation Management is that it’s pre-planned, consequence-aware and risk averse. This course, taught by Gerry McCusker, takes a holistic view to help you strategically select and leverage the array of digital options that help deliver results and value appropriate to the nature of your organization and communications task.
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5 Questions to Melt the Middle-Management Permafrost
5 Questions to Melt the Middle-Management Permafrost
Sooner or later, every communicator will hear a leader bemoan: “Our middle managers are like permafrost, nothing gets through them."And the answer normally is a tsunami of communications launched in the hope that something, anything, might just break through their indifference. But really, we get the communication from managers that we deserve, writes Liam FitzPatrick and Klavs Valskov.
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