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Content Marketing: The whole is greater than the sum of the parts
Content Marketing: The whole is greater than the sum of the parts
The content revolution can best be characterized as a never-ending tsunami. With so much content being created and so many new channels through which to distribute it, audiences are inundated. If they’re to have an impact, content creators need to be that much more careful about what content they produce, where and how they distribute it, and how they package it.
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5 Tips to Help You Succeed as a Communication Professional
5 Tips to Help You Succeed as a Communication Professional
There are five concepts that can help you advance your career as a communication professional and move from technical expert to strategic adviser. Developing your career is a challenge, but remembering these five "P's" can be useful: perspective, purpose, people, partnership and practice.
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Content Marketing: Making It Work for You
Content Marketing: Making It Work for You
If you are reading this message you already know that in today’s world marketing needs to be content rich. In this webinar seminar you’ll learn how to use the content revolution to build your brand and how to think through a multichannel campaign. Discuss why print is not dead, and how to use it effectively.
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Online Reputation Management
Online Reputation Management
The secret to truly effective Online Reputation Management is that it’s pre-planned, consequence-aware and risk averse. This course, taught by Gerry McCusker, takes a holistic view to help you strategically select and leverage the array of digital options that help deliver results and value appropriate to the nature of your organization and communications task.
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