Gautrain, Gauteng's first, world-class modern rail network, developed a media relations strategy (using the news media as a main channel for reaching target audiences) in order to manage expectations and misconceptions around whether the link between the airport and Sandton would be completed in time for the commencement of the 2010 FIFA World Cup. The media relations strategy was successful and resulted in favorable coverage of Gautrain's readiness for FIFA.

Social business is the future of business—but where do communicators fit in? Though everybody is able to communicate across multiple boundaries, Shel Holtz, ABC, argues in his recent Tech Talk column that communication skills and expertise will assume even more importance in the social enterprise.

In this episode of CW Radio, Joe Strupek, assistant vice president of public affairs at State Farm Insurance Companies, talks about online brand and reputation management. He compares the rules of conduct on the Web to the American “Wild, Wild West,” and shares what individuals and businesses can do to protect their reputations despite this unforgiving online world. Learn more at the 2013 IABC World Conference, where Strupek will lead a session entitled “Gunfight at the social corral.”

Employees praise companies that keep them in the loop, and gripe and moan when they feel like they were the last to know an important piece of information. How can communicators make sure we consistently communicate with employees, particularly those who are not in a central location? Jonathan Erwin explains in this CW Bulletin article that mobile communication has the potential to break the cycle of misinformed and disengaged employees.

What’s the role of innovation in a successful organization, and how can leaders foster a creative culture? In a video produced by The CEO TV Show, Shelly Lazarus, former CEO and current chairman emeritus of Oglivy & Mather, shares her experience with building an innovative culture, which includes creating an environment where failure is OK and where great ideas are celebrated. Hear more from Lazarus at the “Conversation with transformative CEOs” panel at IABC’s World Conference in June.