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Hear Cindy Gallop on What Businesses Need to Blow Up - and How to Start Over
Hear Cindy Gallop on What Businesses Need to Blow Up - and How to Start Over
"You cannot do new world order business from an old world order place….We have to redesign the way we do business if we really want to own the future,” says Cindy Gallop the outrageous brand innovator behind IfWeRanTheWorld.The bad news is that most companies are doing business that old way and companies will seriously have to shake themselves up if they want to make any real progress. Hear what she says on finding a more human way to connect with customers in this podcast.
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Supporters and Critics Turn "Ban Bossy" into Smart and Meaningful Dialogue
Supporters and Critics Turn "Ban Bossy" into Smart and Meaningful Dialogue
LeanIn.org and the Girl Scouts launched “Ban Bossy,” a campaign to support female leadership skills. Within 24 hours, #banbossy was trending on social media and banbossy.com had a million hits. But, more than simple likes and shares, the response to this two-word campaign reveals a public that is interested in a much deeper conversation.
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See These Women Who Are Changing the Business World
See These Women Who Are Changing the Business World
This interactive gallery from Forbes.com is full of women like Rachel Sklar, Liye Kebede and Tory Burch who are disrupting fields like tech, women's health and business. We love the way it includes their Twitter handles, in case you want to say thanks!
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What Not to Wear for Your Next Big Presentation
What Not to Wear for Your Next Big Presentation
Giving a speech in front of a crowd is a big deal, but Nancy Duarte says it's not the time to show off your sex appeal. Duarte, an IABC Silicon Valley member and thought leader when it comes to effective presentations, says that short sleeves, sweat and short skirts are distracting, so don't go there. See how to dress for success in this LinkedIn post.
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Do Business Cards Matter Any More? Yes, and Here's Why
Do Business Cards Matter Any More? Yes, and Here's Why
In the digital age, business cards seem like they might go the way of pagers, film cameras and buggy whips. But actually that little piece of card stock does more than share your contact details, says this piece from Marketplace. Listen in and hear why your business card is such an important part of telling your professional story.
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From Crew to CEO: John Betts of McDonalds Canada Hires 6,000 Workers & Keynotes IABC World Conference
From Crew to CEO: John Betts of McDonalds Canada Hires 6,000 Workers & Keynotes IABC World Conference
McDonald's Canada -- one of the country's 50 best employers according to Aon Hewitt -- plans to hire 6,000 people today for National Hiring Day. We wonder if a future CEO will be among the new recruits? CEO John Betts, who started as a crew member in 1970, shares his tale of success and how communication helped him transform the business at the 2014 IABC World Conference.
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Build Your Company Brand with an All-Star Page on LinkedIn
Build Your Company Brand with an All-Star Page on LinkedIn
Most people think of LinkedIn as a place to post résumés and work samples so they can network into a new job. But savvy companies like Dell, Adobe and Kellogg’s use optimized LinkedIn pages as part of their brand marketing strategy. LinkedIn's Yumi Wilson shares tips on how you can create an all-star corporate page that tells your company story.
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Minimize the Damage
Minimize the Damage
Even if you're not at fault, how your organization responds to a crisis of reputation affects how people view your work. In this CW article, Martha Muzychka, ABC, provides tips for creating a reputation management plan that will allow your organization to mount a solid defense when a crisis occurs.
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The “Wild West” of Online Reputation Management
The “Wild West” of Online Reputation Management
What do the American “Wild, Wild West” and the Web have in common? According to Joe Strupek, they can both be extremely unforgiving. In this interview clip, Joe shares what organizations can do to protect their online reputations despite the permanence of the Internet. He'll be at the IABC World Conference in Toronto, 8-11 June discussing the permeable boundaries between internal and external communication.
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Get Your Point Across Better with These 4 Tweaks Straight from Neuroscience
Get Your Point Across Better with These 4 Tweaks Straight from Neuroscience
Do you hate the way you have to nag people to get things done, or the way some coworkers shoot down any new idea? The solution may lie in neuroscience, which offers insights into what motivates people and how to be more effective in the workplace, says Amy Posey of Peak Teams. Posey, a speaker at the 2014 IABC World Conference in Toronto, shares four easy ways to get people to listen and cooperate better at work or at home.
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Want to Instantly Feel More Confident, Calm or Determined? Move Like This
Want to Instantly Feel More Confident, Calm or Determined? Move Like This
You've likely heard that the act of smiling - even when you don't feel happy - can lift your mood. Well, because of the way our bodies and brains are wired together, other body movements and positions can shape our emotions too. It even works on other people; this slide show from Inc.com shares 11 easy brain hacks to use on yourself and others.
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Five Strategies for Marketing in an Uncertain World
Five Strategies for Marketing in an Uncertain World
You may not have known it, but we're living in a world that can be described by the acronym VUCA: volatility, uncertainty, complexity and ambiguity. What it means is that you have to approach your social media marketing very carefully, says David Warschawski, CEO of the award-winning agency. He shares fives strategies that companies can use to make sure they're always prepared.
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Could a Desk Plant Help You Win a Promotion?
Could a Desk Plant Help You Win a Promotion?
Well, we know the plant can't go into a meeting with you. But scientific studies have shown that workers who have plants on their desks are more creative and attentive while people with a view of nature feel happier at work. In this Fast Company article, Eric Jaffe explains why a little green is so good for the brain.
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CW Observer
Doing business internationally? Don't forget that communication is cultural – If you've ever done business with someone outside your country, you may have encountered some cultural barriers that hindered the communication process. This can be frustrating for business and communications professionals, especially those who don't take the time to consider foreign cultural norms. Being cognizant more...
Excessive PR focus on global digital media adversely affects brand storytellingmore...
Digital ad fraud: Does it even matter? – After the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting brought digital ad fraud to the forefront, the question has been raised: If fraud is so rampant, what are we doing about it? An article from the Wall Street Journal estimates that about 36 percent of more...
 
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