Be Informed
Membership Savings When You Join IABC in February: Save up to US$40 (CDN$44) when you join or re-join IABC in February!
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Cafe2Go podcast interview: Scott Kronick, President of Ogilvy PR, Northern Asia, speaker of IABC's upcoming Global Communication Conference in Hong Kong.
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Latest CW Bulletin: Social Media and Crisis Communication : How communicators can incorporate social media tools into their organization’s existing crisis communication plan.
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Need communication help? Try the IABC Marketplace.: Search IABC's database of member consultants.
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Be Effective
Web Seminar: Understanding Twitter: For Newbies Only : 10 February, presented by Barbara Gibson, ABC
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Web Seminar: Transforming Managers Into Better Communicators, Even Leaders: 24 February, presented by James E. Lukaszewski, ABC, APR, Fellow PRSA
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New Strategic Communication Seminar: with all-star IABC presenter Steve Crescenzo, 12 March, Chicago
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2010 Global Conference - Asia Pacific: 7–9 April / Hong Kong: East meets West as communicators from around the world come together for IABC's first-ever global event in Asia.
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The Face-to-Face Communication Toolkit by Roger D’Aprix, ABC: Buy now and save 20%! Coupon code F2FHP. Offer ends 28 February.
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2010 World Conference: 6-9 June / Toronto
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CW Magazine: January-February issue: New media relations
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2010 Global Conference - Asia Pacific: 7–9 April / Hong Kong
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Recent Posts
Enhance your personal brand by owning up to mistakes – posted by Richard Buse – There are times when I realize that a file I’ve just sent to a client contains a misspelled word or an inaccurate bit of information. One way or another, that error eluded the spell check, grammar check, and my own proofreading or fact checking efforts.
Those situations feel embarrassing. I cringe whenever that happens. More...
The Yin Yang of Forrester's Blogging Decision – posted by Laura Thomas, ABC – Many of us Westerners think of the concept of yin and yang (or more accurately yin yang) as good verus bad. Right and wrong. Black and white. But, I’ve read that yin and yang are more accurately noted as complementary opposites within a greater whole.
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How to Get Great Media Coverage – posted by Edward Lallo – Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.
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Shouldn't brands care more about a second chance to talk to consumers than their Super Bowl ads' first impressions – posted by Justin Goldsborough – The Saints and their fans aren’t the only ones still partying today. My guess is there are a few “impressions love fests” going on right now, most notably in the offices of the companies that paid millions of dollars for 30 and 60 second spots during last night’s big game.
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