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The new paradigm in investor relations: Communicating through social media
Many companies are using social media very effectively from a business-to-consumer perspective—and social media are starting to affect the investor relations efforts of public companies as well. The “rule book” on how social media can and should be used by a company’s management team for IR is still being written. However, in the not-too-distant future, this new paradigm will be an integral part of every public company’s communication efforts.
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