After Grant MacEwan University received permission from the government to transition from a college to a university, the institution needed to rebrand its annual report. The newly developed publication, Figures: Profiles and Perspectives, January 2010, used a magazine-style format and engaging and inspiring stories to reiterate Grant MacEwan's learner-centered focus and wide range of programming, while positioning it as a new undergraduate university.

In this episode of CW Radio, Daniel Munslow, director of Talk2Us, talks about the benefits of implementing long-term internal communication plans. He explains how genuine employee engagement and behavior change require a long-term investment, and shares examples of organizations who have achieved success by taking a long-term approach to employee engagement. Learn more at the 2013 IABC World Conference, where Munslow will lead a session on the topic.

It's all the rage these days for companies to tie their marketing efforts to a social or environmental cause. But cause marketing can fall flat if not done in an authentic and strategic way. Kami Watson-Huyse, APR, outlines five ways your company can partner with a cause in ways that will benefit everyone involved.

What does it take to be a transformational leader? Not just a good boss, but someone who can articulate a vision, and create profound change in both an organization and in the lives of employees. In this video, Bill McDermott, co-CEO of business management software giant SAP, shares some of the characteristics of great leadership. You can hear more from McDermott at the “Conversation with transformative CEOs” panel at IABC’s World Conference in June.

Long-term, sustainable business growth comes as a result of having loyal customers who choose to do business with an organization and who are willing to tell their colleagues, friends and family about their experiences. So how do you build a customer-centric culture inside your organization? This CW Bulletin article by Anna Howarth of Microsoft Australia gives some ideas.