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The Essential Role in Every Brand Newsroom
The Essential Role in Every Brand Newsroom
Marketers from big brands to micro-businesses are embracing the idea of brand journalism with unbridled enthusiasm. But a vital gap in execution is preventing many organizations from being truly effective in their publishing efforts. In this CW article, Sarah Mitchell shares why editors are vital to achieving brand journalism success.
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Content Marketing: Making It Work for You
Content Marketing: Making It Work for You
If you are reading this message you already know that in today’s world marketing needs to be content rich. In this webinar seminar you’ll learn how to use the content revolution to build your brand and how to think through a multichannel campaign. Discuss why print is not dead, and how to use it effectively.
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Online Reputation Management
Online Reputation Management
The secret to truly effective Online Reputation Management is that it’s pre-planned, consequence-aware and risk averse. This course, taught by Gerry McCusker, takes a holistic view to help you strategically select and leverage the array of digital options that help deliver results and value appropriate to the nature of your organization and communications task.
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5 Questions to Melt the Middle-Management Permafrost
5 Questions to Melt the Middle-Management Permafrost
Sooner or later, every communicator will hear a leader bemoan: “Our middle managers are like permafrost, nothing gets through them."And the answer normally is a tsunami of communications launched in the hope that something, anything, might just break through their indifference. But really, we get the communication from managers that we deserve, writes Liam FitzPatrick and Klavs Valskov.
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Crisis Management: Tales from the Front Line
Crisis Management: Tales from the Front Line
IABC's first audiobook takes a new approach to the topic of crisis communication and management by using storytelling to convey best practices. Produced by Caroline Sapriel and Dirk Lenaerts, the book consists of 10 case studies that illustrate each of the authors' 10 "commandments" of effective crisis management
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