The seventh biennial Communication and Public Relations Generally Accepted Practices (GAP VII) study, conducted by the USC Annenberg Strategic Communication and Public Relations Center, provides communication practitioners with practical information they can use to better manage the communication functions in their organizations. GAP VII is the largest and most comprehensive study to date of senior-level PR/communication practitioners in the U.S.

A recent survey of executives by Pulse Point and the Economist Intelligence Unit reveals that members of the C-suite are seeing the benefits social media brings to their organizations. According to the survey 81 percent of respondents indicated that social media had increased their company's market share.

In this Tech Talk column, Christopher Swan looks at how gamification is transforming traditional incentive programs. With the increase in popularity of gamification, consumers are now coming to expect rewards from companies in exchange for their loyalty.

This Gold Quill Award-winning work plan showcases a workforce culture change communication campaign from North Shore-LIJ: Going Green with Employee Self Service. The multimedia campaign altered the existing workforce culture of relying on paper processes and frequent calls to HR to serve employees' needs, thus saving the company money and helping to eliminate paper waste.

Marsh & McLennan shared its corporate vision via a game-changing global town hall that included videos featuring employees in six locations around the world. The town hall increased employee awareness and understanding of key strategies and initiatives.