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How to Apply Good Design at Every Level of Your Organization
How to Apply Good Design at Every Level of Your Organization
Instilling good, consistent design principles in your business starts with creating a shared visual language as an extension of your current brand guidelines, and reinforcing its importance at all levels of your organization. In this CW article, Jason Lankow provides seven tips for incorporating good design into your communication.
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Cracking the Code to Your Personal Brand Online
Cracking the Code to Your Personal Brand Online
Do you believe that positive first impressions help build trust in a business relationship? When colleagues search your name online are you unsure of what text, images and video they will find? If you answered yes to either of these questions, you will benefit from this course taught by Cyrus Mavalwala, Advantis Communications, Act Like an Agency and University of Toronto.
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The Rules of Internal Communication
The Rules of Internal Communication
Talking to your workforce involves almost every skill set in the communication profession and a few that are unique to employee communication. However, there are a few essential rules of the trade. Liam FitzPatrick and Klavs Valskov share the eight rules that they believe employee communicators would be wise to follow. Do you have any to add?
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Does Your Content Make It to Your Audience’s News Feeds?
Does Your Content Make It to Your Audience’s News Feeds?
Once, getting an article placed in the paper guaranteed a certain number of people would see it. However, in this new social media paradigm, you only see what like-minded people share with you or what an algorithm decided was consistent with your tastes. In his latest Tech Talk column, Shel Holtz, ABC, IABC Fellow, examines what this shift means for marketers and media relations practitioners.
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Asymmetrical Partnerships: Are You in One?
Asymmetrical Partnerships: Are You in One?
What does it take to be seen as a strategic adviser in your organization? Knowledge of the business and a broader view of the organization, writes Stephen Welch. Here are four tips for making the leap from order taker to decision maker.
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5 Myths About Gamification
5 Myths About Gamification
Because social media and gaming techniques are still relatively new in the workplace, communication professionals find that they have to overcome many “perception” barriers, particularly among senior leaders. Here are just a few common myths about the use of gamification for business, and the facts that bust them.
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Prove Your Worth with Communication Research and Measurement
Prove Your Worth with Communication Research and Measurement
Join measurement guru Angela Sinickas for a 6-week online workshop to learn how to demonstrate the value that communication brings to your organization. You'll learn an array of assessment techniques and begin developing practical communication measurement tools to evaluate your own organization's messages, channels, and communication outcomes. The workshop starts 22 October.
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