Skip to Content
  • IABC on Demand
  • Join IABC
  • Login
  • Search
International Association of Business Communicators
  • About
    • Who We Are
      • Board
      • Committees and Task Forces
      • Staff
      • Year Round Partners
      • Foundation
    • What We Do
      • Standards
        • Bylaws
      • Policy Manual
      • Research
      • Reports
    • News
    • Contact
  • Membership
    • Join
    • Member Benefits
    • Chapters & Regions
    • Online Community
    • Job Centre
    • Shared Interest Groups
    • Member Directory
  • Events and Education
    • Live Education
      • Master Classes
      • Webinars
    • World Conference
    • IABC On Demand
    • Certification
    • Events Calendar
    • Career Assessment
  • Awards and Recognition
    • Gold Quill
      • How to Enter
      • Divisions & Categories
      • Winners
      • Rules & FAQ
      • Evaluators
    • Chair's Award
    • Rae Hamlin
    • Fellows
  • Catalyst
Home Events and EducationEvents CalendarDetails
7 Surprising, New Ways to Increase Opens and Clicks - IABC Philadelphia

7 Surprising, New Ways to Increase Opens and Clicks - IABC Philadelphia

18 - April | 11:00 AM
Virtual

Email remains one of the most effective marketing channels out there. But that doesn’t mean it’s easy to get your target audience to pay attention to what you send.
And simply outsourcing your message to AI won’t solve the problem.
Instead, you need to know how people decide to open, read, and respond because that knowledge enables you to create emails that get the job done.
In this example-jammed presentation, you’ll discover seven proven, brain-science-backed ways to increase your email success. They’re easy, ethical, and effective. And best of all, they’ll give you a real competitive advantage.

Attend Virtually (11:00-12:00pm CT/12:00-1:00pm ET)

Key takeaways:

> Discover how people decide to open your emails (It’s not what you’ve been told!)
> Gain 7 proven ways to make the emails you send irresistible—backed by behavioral science
> Take your email game to the next level and crush your competition with these easy, effective creative hacks

Please note that all events are listed in Central Standard Time/Central Daylight Time (CT) unless otherwise noted.

 

ADD TO CALENDAR Register

Speakers

Nancy Harhut
Nancy Harhut

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed presentations.

The Co-founder and Chief Creative Officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for B2C and B2B marketing effectiveness.

Check out her recent book, “Using Behavioral Science in Marketing,” winner of the National Indie Excellence Award, the NYC Big Book Award, the AMA Leonard L. Berry Marketing Book Award, and several other accolades.

Back To All Events
Comments are only visible to subscribers.
International Association of Business Communicators

330 N Wabash Avenue, Suite 2000
Chicago, IL 60611 USA
Tel: +1 312.321.6868
Email: member_relations@iabc.com

Subscribe to Our Newsletter
© International Association of Business Communicators · IABC
Login
  • Terms of Service
  • Privacy policy
  • Accessibility Statement