C-Suite POV: Moody’s Christine Elliott on Modernizing the Communications Function
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In this episode of PodCatalyst, Moody’s Chief Corporate Affairs Officer Christine Elliott joins IABC Executive Director Peter Finn to share her journey of transforming the company’s communications function. By integrating branding, government relations, community impact, and sustainability into the work they do, Moody’s communicators have become invaluable players in the company’s strategy.
Christine walks us through how she created Moody’s digital content team and its Story Lab, their source for premium content, including a Netflix-like docuseries that was shortlisted at Sundance. These efforts and more have had notably positive effects on Moody’s social engagement and brand sentiment.
As a former journalist for ABC News, Christine reflects on her career path to the C-suite, offering practical advice and insights for communicators aiming to advance their careers and make a meaningful impact in their organizations.
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