This session explores how crisis managers triage social media activity during high-stakes moments by protecting organizational credibility and avoiding responses that make the situation worse. Drawing on practitioner experience and global examples, we will examine practical frameworks and decision-making guardrails when emotions run high and digital communities are anything but neutral.
We are delighted to welcome Dr. Matt Tidwell as our guest speaker. A seasoned consultant and educator, Matt has held senior roles at Fortune 500 companies, worked with agencies and conducted academic research in crisis communication. He is currently teaching the next generation of leaders as a program director for professional graduate studies at the University of Kansas. Matt also served on the IABC International Executive Board, helping raise global communication standards for a network of several thousand professionals.
We are also pleased to have Dianne Chase, executive, crisis and cybersecurity communication expert, co-moderate the session. Founder and CEO of Chase Media and Communication, Dianne is a former award-winning broadcast journalist, news director and anchor. She also served as a Global Chair on the committe of IABC. Dianne recently published a book called The 7 C's of The New Communication Compass: Insights, Inspiration, and Strategies for Navigating Future Forward Success, a practical guide to communicating with clarity when complexity and stakes are high.