IABC Announces 2025 Gold Quill “Best of the Best” and Special Award Winners
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CHICAGO, 15 May 2025 – The International Association of Business Communicators (IABC) proudly announces the winners of the 2025 Gold Quill “Best of the Best” Awards, recognizing the most outstanding entries in business communication from around the world. These honorees will be celebrated at the IABC World Conference 2025 in Vancouver, British Columbia, this June.
Each year, hundreds of professionals across the communication industry submit strategic, high-impact work to the Gold Quill Awards program, a global benchmark for excellence. The "Best of the Best" winners are selected from the top-scoring entries and reviewed by the Gold Quill Awards Committee to represent the very best across all categories.
2025 "Best of the Best" Award Winners
- Category 1: Internal Communication
Engaging staff in a new brand identity for Burnet
Christine Elmer, SCMP
- Category 2: Employee Engagement
Transformative Care, Inclusive World: Holland Bloorview 2030
Communications and Public Engagement and Strategy Team, Holland Bloorview Kids Rehabilitation Hospital
- Category 3: Human Resources and Benefits Communication
GISI Employee Ownership Campaign
Blue Communications and GISI
- Category 6: Leadership Communication
Manager Minute E-newsletter
Internal Communications Team, Interior Health
- Category 7: Marketing, Advertising and Brand Communication
Turkey. Do It More Often
Zeno Group Canada + Turkey Farmers of Canada
- Category 12: Public Sector/Governmental Communication
Whitby's 'Care Closer to Home' Campaign
Communications and Creative Services Team, Town of Whitby
- Category 14: Issues Management and Crisis Communication
Edmonton for Everyone
Jenny Adams, Vy Nguyen, Brandi Thorne
- Category 16: Nonprofit Sector Communication
2024 Archbishop’s Campaign
Andrea Cano-Botero, Lucy Davison, Dino Dimar, Kallista Kim, Monika Lancucki (ABC), Jeremy Yuen
- Category 19: Climate Change and Sustainability Communication
GREEN GAMES - ALLIANZ AUSTRALIA
2025 Allianz Australia Green Games
- Category 21: Communication Training and Education
SCM1: Strategic Planning And Outcomes
Sia Papageorgiou FRSA, FCSCE, SCMP and Adrian Cropley OAM, FRSA, IABC Fellow, SCMP
- Category 22: Special and Experiential Events
Girls Take Flight at Billy Bishop Toronto City Airport
Deborah Wilson, Jessica Pellerin, Chloe Cross
- Category 23: Digital Communication
Calgary Foothills Primary Care Network Public Website Redesign
Communications Team, Calgary Foothills Primary Care Network
- Category 24: Audio/Visual
We Got The M-PWR Music Video
Kevin Liebenberg, Gary Segal, Cornelia van Heerden
- Category 25: Publications
Women and Children's Health Research Institute 2023–2024 Annual Report
WCHRI Communications: Yolanda Poffenroth, Katrina Grey, Breanne Sampson
- Category 26: Writing
Omnicom Benefits with Friends campaign
PartnerComm, Inc. and Omnicom Group
2025 "Agency/Team of the Year" Award Winners
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Boutique Agency of the Year: Centre for Strategic Communication Excellence
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Small Agency of the Year: Principles (Canada)
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Mid-Size Agency of the Year: Zeno Group Canada
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Large Agency of the Year: Edelman Canada
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Corporate Communication Department of the Year: ONEOK, Inc.
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Not-for-Profit Communication Department of the Year: Town of Whitby
2025 Special Award Winners
Gold Quill entries undergo a rigorous and equitable review process by trained evaluators, offering participants valuable feedback whether or not they receive an award. For over 40 years, the Gold Quill has been a global symbol of excellence, helping communicators elevate their careers and the profession as a whole.
The full list of 2025 winners is available at iabc.com/goldquill.
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About IABC
Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with thousands of members from across the globe. IABC programming, delivered locally and globally through chapters and regions, includes certification and awards to provide communications benchmarks for business executives. Focused around the Global Standard (ethics, consistency, context, analysis, strategy and engagement), IABC helps guide careers and advance the profession.