Skip to Content
  • IABC on Demand
  • Join IABC
  • Login
  • Search
International Association of Business Communicators
  • About
    • Who We Are
      • Board
      • Committees and Task Forces
      • Staff
      • Year Round Partners
      • Foundation
    • What We Do
      • Standards
        • Bylaws
      • Policy Manual
      • Research
      • Reports
      • Annual General Meeting
    • News
    • Contact
    • Sponsorship Opportunities
  • Membership
    • Join
    • Member Benefits
    • Chapters & Regions
    • Online Community
    • Job Centre
    • Shared Interest Groups
    • Member Directory
  • Events and Education
    • Live Education
      • Master Classes
      • Webinars
    • World Conference
    • IABC On Demand
    • Certification
    • Events Calendar
    • Career Assessment
  • Awards and Recognition
    • Gold Quill
      • How to Enter
      • Divisions & Categories
      • Winners
      • Rules & FAQ
      • Evaluators
    • Chair's Award
    • Rae Hamlin
    • Fellows
  • Catalyst
Home Events and EducationEvents CalendarDetails
IABC Change Management SIG: Confessions of a Communication Exec: 4 Mistakes When Leading Change and How To Fix Them

IABC Change Management SIG: Confessions of a Communication Exec: 4 Mistakes When Leading Change and How To Fix Them

4 - February | 9:00 AM
Virtual

You can’t fix a problem until you first identify what it is and why the current approach doesn’t work. In this dynamic session, Mary Lou Panzano admits her early-career mistakes and the lessons she learned. She reveals the research behind what most leaders get wrong when driving change and introduces ways to fix those problems. This candid session, sprinkled with humor, will deliver real-world stories, actionable takeaways, and leadership insights you can apply immediately in your organization, career, and life.

  • Learn the four main reasons why most change efforts fail.
  • Discover a proven framework to achieve sustainable, people-centered transformation.
  • Walk away with practical leadership behaviors that spark lasting change and real results.

To accommodate all time zones, we're running two sessions, one at 9 a.m. CT (3 p.m. BST/4 p.m. CEST/7 p.m. IST) and one at 5 p.m. CT (6 a.m. SGT/8 a.m. AEST/10 a.m. NZST), so you can join from wherever you are in the world.

ADD TO CALENDAR Register

Speakers

Mary Lou Panzano
Mary Lou Panzano Author and Founder, Panzano Enterprises, LLC

Mary Lou Panzano is an award-winning communications executive with over 35 years of experience in employee communications at global companies, empowering leaders to guide strategic organizational change. She is a certified leadership coach, communications advisor, speaker, and best-selling author, passionate about helping people succeed through any change they wish to make in their business or lives. Mary Lou is a featured author in the Cracking the Rich Code, Volume 18 anthology, and her solo book, Cementing Change: Cracking the Code for Communications that Work, will be published in 2026.

Back To All Events
Comments are only visible to subscribers.
International Association of Business Communicators

330 N Wabash Avenue, Suite 2000
Chicago, IL 60611 USA
Tel: +1 312.321.6868
Email: member_relations@iabc.com

Subscribe to Our Newsletter
© International Association of Business Communicators · IABC
Login
  • Terms of Service
  • Privacy policy
  • Accessibility Statement