For many years, the idea of linking internal and change communication with the identification of internal influencers has been an under-explored opportunity in most organizations.
With the approach seen as expensive, cumbersome or invasive, many organizations have resisted even basic research in this area, opting instead for cascading or broadcast approaches that have long been panned as ineffective.
In his session our speaker, Mike Klein, will discuss two easily accessible methodologies. One focuses on how communication pros can conduct influencer analysis, and the other on how they can systematically work to make their own roles central to building relationships between identified influencers and closing crucial communication gaps.
Together, these approaches can turn communication leaders into “silo-smashers”, increasing their efficiency, effectiveness and centrality.