Re:Think Innovation: How Prolific Innovators Develop Great Ideas That Deliver Extraordinary Outcomes - IABC Philadelphia

Innovation has a reputation problem - it’s seen as the domain of R&D teams, marketing visionaries, or people with the right title, degree, or budget. For communicators, it can feel like something that’s out of reach. Or simply not part of the job description. But that mindset keeps us stuck in rinse-and-repeat tactics, status quo messaging, and missed opportunities to influence what matters.

What if innovation wasn’t reserved for the few? What if it were a learnable, repeatable skill communicators could use to elevate their impact, shape culture, and drive meaningful change?

In this keynote based on her bestselling book RE:Think Innovation, Carla Johnson shares a proven framework that helps communicators connect the dots in new ways, unlock creativity on demand, and become go-to innovators inside their organizations. No guesswork. No gimmicks. Just a practical approach to thinking differently and communicating with greater purpose, clarity, and influence.

Audience Takeaways

1. Reframe innovation as a skill that communicators can use to shape culture, influence behavior, and build alignment across the business.

2. Learn why even the most well-intentioned teams struggle to innovate—and how communicators can become catalysts for change.

3. Discover the 5-step framework to consistently generate powerful ideas that drive engagement, action, and measurable results.