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Home Events and EducationEvents CalendarDetails
Strategic Alignment Under Pressure: First Insights from Clear Leaders' Global Alignment Study

Strategic Alignment Under Pressure: First Insights from Clear Leaders' Global Alignment Study

24 - February | 1:00 PM
Virtual

Alignment is universally valued yet increasingly fragile. Accelerating change, shorter strategy cycles, and growing uncertainty mean many organisations are working harder and communicating more, yet still struggling to move together.

In this environment, the rules of alignment have changed. Communication teams play a more critical role than ever — but in different ways. This requires a stronger focus on people... trust, psychological safety, empathy and listening... balanced with a sharper approach to measurement and accountability.

In this webinar, Wayne Aspland and ZoraArtis share early insights from Clear Leaders’ third global study on strategic alignment. Drawing on interviews with CEOs, CSOs, CHROs and senior leaders worldwide, they examine what’s breaking alignment and why many traditional communication and leadership approaches no longer hold under pace and pressure.

This is the first public sharing of these findings, ahead of the full white paper. Designed for senior communication leaders, the session focuses on enabling shared clarity, trust and execution at scale.

ADD TO CALENDAR Register

Speakers

Zora Artis
Zora Artis IABC Fellow, SCMP, ACC

Zora Artis helps leaders do the hard work of alignment when the stakes are high, and the path isn’t obvious. As CEO of Artis Advisory, co-founder of The Alignment People and Clear Leaders, she coaches, advises, and facilitates C-suite and senior teams through change and complexity, turning competing priorities into clear decisions, stronger cohesion and action.

Over three decades in executive leadership, advisory, consulting, strategic brand, and strategic communication, Zorahas partnered with major brands, government, and purpose-led organisations to connect purpose, culture, strategy, and performance. She is a Research Fellow with the Team Flow Institute and, with Wayne Aspland, is finalising their third global research paper on Strategic Alignment and Leadership.

Wayne Aspland
Wayne Aspland

Wayne Aspland’s career is defined by his advocacy for 'performance through people'. He believes there is no greater source of organisational value and differentiation than enabled employees working side by side on aligned goals.

Wayne is a senior leadership, strategy and change communication professional. He has advised boards, executives, and senior leaders across major institutions on strategy, large-scale transformations, employee engagement and behavioural change. He has a particular focus on strategic alignment and is now working with Zora Artis to finalise their third research paper on the topic.

Wayne is also a skilled AI practitioner. He has written four research papers about AI, communication and change management. He has also trained more than 3,000 people to help them build the right AI habits and skills.

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