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Home Events and EducationEvents CalendarDetails
The Art and Science of Persuasion

The Art and Science of Persuasion

20 - May | 10:00 AM
Virtual

Every message you craft—whether in digital ads, social media, or other external communications—is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This webinar breaks down the psychology of influence and behavioral science to help you create more compelling, effective communications. Walk away with actionable strategies to refine your messaging, increase engagement, and drive results—skills you can apply immediately to elevate your organization’s external presence.

Learning Outcomes:

  • Understand the psychology of influence and persuasion and how to use these in external communications
  • Explore the 3 Basic Human Truths of change and decision making
  • Apply key psychological principles in your communications role

 

Ben Wise and Darren Chiu are the co-founders of Captivate, where they transform the art and science of persuasion into actionable strategies. As leading authorities on persuasion psychology, they bring unmatched energy and insight to audiences at industry conferences, private events, and professional development programs with their research-backed, results-driven approach.

Please login to register.

Speakers

Ben Wise
Ben Wise Head of Programmatic Media, Google

Ben Wise brings 15 years of advertising expertise as Google's Head of Programmatic Media, where he shapes the future of digital advertising. A dedicated community leader, Ben serves on the Daily Bread Food Bank Board and mentors high-growth startups on sales strategy and market penetration. His unique blend of corporate leadership and philanthropic impact offers audiences actionable insights on influence, leadership, and strategic growth.

Darren Chiu
Darren Chiu Strategy Lead, Google

Darren Chiu, a Strategy Lead at Google, architects breakthrough marketing strategies across diverse industries. His innovative approach combines 12 years of business acumen with the dynamic creativity of professional storytelling. Recently named an Emerging Leader in Advertising & Sales by The Peak (2023), Darren brings a distinctive perspective that merges strategic thinking with engaging communication. His talent for comedic storytelling adds an unexpected dimension to his presentations, making complex concepts accessible and memorable.

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International Association of Business Communicators

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