The Ferris Bueller Guide to Smarter Storytelling - IABC Philadelphia

If you want to sharpen your storytelling skills and help your people improve theirs, look no further than the classic American film, "Ferris Bueller's Day Off."

In this engaging, practical session we'll unpack the movie's most important storytelling lesson and learn how it can help us connect with, captivate and compel any individual or audience to action — from customers and clients to colleagues and other key stakeholders.

That means:

• Identifying and rising above the ordinary information (the data, stats and info) that
• prevents us from delivering the big picture — the context, meaning and perspective;
• Drawing out the best stories from our customers, constituents, members and others;
• Creating more captivating campaigns, preparing winning pitches and presentations
• and extending our influence inside and outside the organization.

Come prepared for a substantive and interactive experience. And remember, the learning will come at you pretty fast — if you don’t stop and tune in you could miss it!