The Future of Communication 2026 and Beyond: Circle of Fellows No. 123
- | [EasyDNNnews:IfExists:EventAllDay]All Day[EasyDNNnews:EndIf:EventAllDay][EasyDNNnews:IfNotExists:EventAllDay][EasyDNNnews:EndIf:EventAllDay]
The communication profession is at a pivotal moment. Artificial intelligence is reshaping how content is created and distributed. Trust in institutions continues to erode, even as employees demand greater authenticity and transparency. Hybrid work has permanently changed how and where we reach our audiences and the pace of change shows no signs of slowing.
Against this backdrop, what does it mean to be a communication professional today? More importantly, what will it mean in 2026 and the years ahead?
The December Circle of Fellows panel tackled these questions head-on, bringing together four IABC Fellows to share their perspectives on the future of the profession and the opportunities emerging for those ready to lead.
The conversation explored several interconnected themes: the evolving role of communicators as trusted advisors; the capabilities and mindsets that will separate those who thrive from those who struggle to keep pace; the skills the next generation of professionals must begin developing now; and how to uphold professional standards and ethical practice as tools, technologies, and channels continue to evolve.
Learn more about Circle of Fellows online here.