Enhance Professional Development With Captivate

We are thrilled to announce a brand new partnership between IABC and Captivate, helping to strengthen our professional development offerings to members! This digital course provides the most actionable ways to connect with your customers and increase your impact. It's the culmination of over 30 years of experience and countless hours of research. 

Thank you for being an IABC member! Your ideas deserve to be heard. Captivate’s online course helps you master the influence framework that made billions in Silicon Valley. Speak to emotion, not logic. Thirty minutes to transform how people listen. IABC members get 25% off — discount will be automatically applied at checkout.

Purchase Your Captivate Course Here

About Captivate

Captivate, an IABC partner, is a speaking and training company that brings the best of academic research to the business world, making research backed techniques on communication simple to understand and easy to use.

About Captivate

 

About Darren Chiu & Ben Wise

Darren Chiu is a strategy lead at Google, helping brands across all industries develop best-in-class marketing strategies. With over 12 years of industry experience, Darren’s passion for communication doesn’t stop at the world of business and sales. In his spare time, Darren moonlights as a comedic storyteller, stretching his creativity and perspectives beyond the boundaries of his professional life. As a recognition of his dedication and expertise, Darren was selected as an Emerging Leader in Advertising & Sales by The Peak in 2023.

 

Ben Wise is co-founder of Captivate, providing tactical tools to help you increase your powers of persuasion. As sought after speakers on the psychology of persuasion, they have presented at industry events, conferences, and corporate training programs.

Beyond Captivate, Ben Wise is a 15-year advertising industry veteran who has held successive sales and leadership roles at Google, where he is currently the head of programmatic media. Ben is active in his community where he serves on the board of the Daily Bread Food Bank and advises multiple startups on sales and go to market strategy.