What’s Next for IABC? Updates From the Commercial Strategy Task Force
By Peter Finn, Karen Matthews
09 October 2025
In the latest episode of IABC Inside/Out, Peter Finn sits down with Karen Matthews, co-chair of the Commercial Strategy Task Force and member of the International Executive Board.
Karen shares how the task force’s new action plan will shape the future of IABC and support its strategic ambitions. She and Peter discuss exciting developments on the horizon, focused on supporting growth, member value, and relevance in the communications sector.
Watch the video below.
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Peter Finn
Peter Finn is the executive director of IABC. Setting a standard of excellence since 1970, IABC is a vibrant global membership association with thousands of members from across the globe.
Karen Matthews
Karen Matthews is the associate director, engagement at RMIT Europe and based in Barcelona, Spain. She has over 20 years of experience as a communications practitioner in industry, higher education, government and not-for-profit in Australia, Vietnam, Spain and Canada. At IABC, Karen is the current past chair EMENA Region and has previously served on the World Conference Planning Advisory Committee. In 2023, Karen received an honourable mention as IABC Rising Leader of the Year.