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Business Acumen
Business Acumen
Sell the Vision: Using Simulation Fluency to Drive Decisions
By Ben Wise
13 May 2025
Business Acumen
CONNECT! With Your Audiences: Think Like a Reader
By Ann Wylie
06 May 2025
Business Acumen
The Campaign Mindset: 5 Ways to Tackle an Unprecedented...
By Anneka Kumli
05 May 2025
Business Acumen
Well-being as a Narrative: Embedding Care Into the Company’s Storyline
By Soumik Roy, CMP, PMP, CCMP
02 May 2025
Business Acumen
Communicating Amidst the Rise of Misinformation and...
By Shel Holtz, SCMP, ABC, IABC Fellow
01 May 2025
Business Acumen
It’s Not Just You — Generational Divides Are Impacting PR and Comms
By IABC Staff
08 April 2025
Business Acumen
The Pratfall Effect: Why Being Imperfect Makes You More Persuasive
By Ben Wise
07 April 2025
Business Acumen
Lost in Translation: How to Navigate Cultural Differences With Empathy
By Dawn De La Torre
25 March 2025
Business Acumen
10 Tips for Navigating Cross-cultural Communication
By Christine Breet, SCMP
25 March 2025
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