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Home Events and EducationEvents CalendarDetails
Strategic Podcasting for Communication Professional: Building Relationships, Authority, and Value With Podcasting

Strategic Podcasting for Communication Professional: Building Relationships, Authority, and Value With Podcasting

6 - October | 10:00 AM

PR and communication professionals spend countless hours pitching executives, clients, and subject matter experts to appear on other people's podcasts. But what if you created the opportunity to host those conversations yourself?

In this actionable session, Greg Wasserman will show how an intentional, interview-based podcast can help build relationships with prospective clients, existing customers, analysts, partners, executives, and industry leaders while creating valuable content for channels across the organization.

Learn how to think beyond downloads and use podcasting to create access, build trust and authority, strengthen relationships, and turn one conversation into content and opportunities that continue long after the episode is published.

 

ADD TO CALENDAR Register

Speakers

Greg Wasserman
Greg Wasserman Head of Relationships, RSS.com Podcast Infrastructure

Greg Wasserman is known as a "relationship generator." Someone who creates opportunities by connecting people, ideas, and conversations in ways that lead to meaningful business outcomes. 

He lives by a simple philosophy: "Life is about time and relationships — you never know where one conversation may lead." That belief has shaped his entire career. 

Over the past two decades, Greg has built partnerships and driven business development for global companies like Yahoo! and CBS, as well as high-growth startups, always focused on opening doors, creating alignment, and building relationships that last. 

Today, Greg serves as head of relationships at RSS.com, one of the world's leading podcast hosting and infrastructure platforms, where he champions the idea that everyone should have a podcast, not simply as a content marketing channel, but as one of the most powerful relationship-building tools available. He helps businesses, entrepreneurs, and creators use podcasting to build trust, create access to people they otherwise couldn't reach, and develop opportunities that extend far beyond the microphone. 

Recognized as one of the Top 75 Thought Leaders in Podcasting and one of the Top 30 Podcast Professionals to Follow on Social Media, Greg is a sought-after speaker, educator, podcast judge, and industry connector. He is passionate about making podcasting approachable, practical, and actionable for organizations of every size. 

Whether speaking on stage, mentoring creators, or building communities, Greg encourages people to shift from a transactional mindset to a relational one. His message is simple: meaningful relationships are built through curiosity, consistency, and genuine conversations, and those relationships become the foundation for lasting personal and professional success.

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