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IABC AI Leadership & Communication SIG: Introducing the IABC AI Leadership and Communication SIG

11 - February | 11:00 AM

Virtual

The IABC AI Leadership and Communication SIG has been created to support communicators navigating the leadership, ethical, and organisational implications of artificial intelligence – rather than the technology itself. This introductory webinar, designed exclusively for IABC members, enables the SIG founders, Neville Hobson and Silvia Cambié, to share why they formed the SIG, what it stands for, and how it approaches AI through a leadership and communication lens.

Participants will learn about the SIG’s purpose, guiding principles, and planned activities, as well as how members can engage, contribute, and help shape its direction. The session also creates space for dialogue, questions, and early community building, establishing a shared understanding of how the SIG will support thoughtful, responsible leadership as AI continues to reshape communication practice.

By the end of this session, participants will be able to:

Understand the purpose and scope of the IABC AI Leadership & Communication SIG.
Identify how the SIG frames AI as a leadership and communication challenge, grounded in ethics and professional responsibility.
Recognise the role IABC members can play in shaping responsible and ethical approaches to AI within the profession.
Explore opportunities to participate in and contribute to the SIG’s planned activities and discussions.
Connect with fellow IABC members interested in leadership-led, ethical perspectives on AI and communication.

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Speakers

Silvia Cambié Communicator

Silvia Cambié is a senior AI governance specialist and digital transformation advisor, known for shaping executive strategies and guiding organisations through complex change.

Throughout her career, Silvia has worked at the crossroads of communication and technology. Her background includes business journalism, corporate relations, consulting, and change management. She has held different senior roles with IBM and Wipro focusing on Cloud, system integration, and AI.

Silvia also has extensive board and advisory experience, including roles with the City of London Corporation, The International Alliance for Women, and IABC. She is fluent in four languages, is an accomplished public speaker, and a published author.

Neville Hobson, ABC Communicator

Neville Hobson, ABC, is a communication professional, writer, and podcaster: a purpose-driven communication leader and ethical AI and technology advocate.
Over a career spanning more than three decades, he has helped organisations large and small navigate digital transformation and adopt human-centred approaches to communication. Today, Neville’s focus has shifted from commercial consultancy to purposeful contribution, supporting work that aligns with curiosity, creativity, and connection.

He contributes as a volunteer and judge for international PR and social media awards, championing learning and innovation across the profession. Recently, he took up a role as a governor in a local high school. He has served IABC in multiple volunteer leadership roles since he first joined in 1989.

Neville has held senior roles at organisations including IBM, the Internet Society, and Scala Business Solutions, and co-founded pioneering digital ventures that helped shape social media’s early growth.

A long-time advocate for responsible and transparent use of technology, Neville is particularly focused on the role of artificial intelligence in organisational communication and the need for strong ethical guardrails to ensure it serves humanity, not the other way around.

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IABC AI Leadership & Communication SIG: Introducing the IABC AI Leadership and Communication SIG

Speakers

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