How do communicators balance the inside and outside worlds of a crisis – keeping employees informed, engaged, and aligned while managing external audiences, including media and stakeholders? This session will unpack what “inside-out” really looks like in practice, how trust and consistency are built under pressure, and how internal choices can shape an organization’s external response.
Discussion questions
- How can communicators ensure internal messages prepare and empower employees before external announcements are made?
- What happens when internal and external narratives drift apart – and how can that misalignment be repaired?
- How do organizations strike the right tone and timing when employees and the public learn about a crisis simultaneously?
- What practical approaches help leaders maintain trust, morale and authenticity inside while managing reputation outside?
We look forward to another candid, interactive discussion as we continue building a global SIG community of crisis communication professionals.