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IABC Head of Communications SIG: World Conference Takeaways and the Art and Science of Horizon Scanning

1 - July | 7:00 AM

Virtual

Join us as we unpack some of the standout themes from the IABC World Conference tailored for senior communication leaders navigating today’s fast-changing environment.

We’ll spotlight key takeaways from Ann-Marie Blake’s popular session on the art and science of horizon scanning and explore how communications leaders can stay ahead of emerging trends and risks.

We’ll also dive into two critical conversations:

The evolving relationship between communicators and the CEO
Why now is the time to shift from tactical delivery to true strategic influence

This is your chance to catch up on global insights, share reflections, and connect with fellow leaders in the network.

This session is kindly sponsored by Simpplr.

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Speakers

Ann-Marie Blake Co-Founder, True

Ann-Marie has over  25 years’ experience in communications where she’s worked both in-house (including HSBC, Barclays, NatWest) and as a consultant spanning a range of disciplines including public relations, marketing, corporate affairs, change and internal communications.

She is a Fellow of the Chartered Institute for Public Relations, Chartered PR Practitioner and former Secretary/Treasurer on the International Executive Board of the IABC (2020 - 2024).

Her impact on the communications world has been recognised with Fellowships of both the Chartered Institute of Public Relations and Centre for Strategic Communications Excellence.

She is a founder Board Member for PRCA Race and Ethnicity Equity Board (REEB) and a recent winner of the 2025 Independent Impact 50 awards which celebrate the UK’s most influential independent practitioners in PR.

Rachel Tolhurst Communications and Marketing Lead, EMEA, Simpplr

Rachel is an award-winning communicator with nearly 30 years' experience across financial and infrastructure services, aviation, healthcare, satcomms and agency.

She has spoken at many events about measurement for communicators, and delivered masterclasses in internal communications and embracing AI. She is passionate about the value of employee voice and data to measure impact and drive insight and improvement.

Rachel has been an International Association of Business Communicators UK&I Board member for two years and a mentor with Help for Heroes.

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IABC Head of Communications SIG: World Conference Takeaways and the Art and Science of Horizon Scanning

Speakers

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