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IABC Seattle ProTalk: Rewriting the Rules of Search: How Communicators Build AI Visibility

20 - 20 October | 3:00 PM

Virtual

AI is a new intermediary between your organization and its audiences.

Google AI Overviews to ChatGPT and Claude are now the first stop for research. And often the final stop. Communicators face a new challenge: ensuring their organizations are accurately represented and recommended by both media and machines.

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Speakers

Julie Wright President and Founder of (W)right On Communications

Julie Wright, the President and Founder of (W)right On Communications, will introduce the emerging discipline of AI Visibility PR and explain why public relations, SEO, content strategy, and brand messaging are converging. Drawing on her experience launching two agency brands, WOC | Resonance and WOC | Signal, Julie will share a real-world case study demonstrating how a coordinated communications strategy helped the brands become discoverable by AI platforms from day one.

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IABC Seattle ProTalk: Rewriting the Rules of Search: How Communicators Build AI Visibility

Speakers

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