In Under 10: Using Ingratiation and Apology to Build Trust During Crisis With Christal P. Austin

In this episode of PodCatalyst, our “In Under 10” series brings you a behind-the-scenes conversation from IABC World Conference 2025 in Vancouver.

Christal P. Austin, public affairs officer for the Government of Barbados, joins guest host Dawn De La Torre to unpack what it really takes to lead during a crisis. Drawing on firsthand examples from government communications, Christal shares how today’s communicators can respond to crises with clarity and credibility, especially when misinformation, disinformation, and social media chaos are in the mix.

You’ll hear why some defensive strategies like denial can protect your organization and when thy absolutely shouldn’t. Plus, Christal introduces a lesser known but powerful tool: ingratiation. Done right, it’s more than damage control, it’s an opportunity to reconnect with your audience in a meaningful way.

Listen and subscribe on Apple Podcasts, Spotify, or anywhere you listen to podcasts.