When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice?
Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage advice to “date the brand and marry yourself.”
IABC Content Manager Kristin Frankiewicz sits down with Miri to learn more about her role at Microsoft, the journalistic approach she takes as storyteller, smart ways to use artificial intelligence while blending a human touch, why building your own brand matters and more.
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