Business Acumen
Getting to the ‘Why' Behind the Numbers: The Value of Focus Groups
By Angela Sinickas, ABC, IABC Fellow
25 August 2023
Business Acumen
Resource Roundup: Crunching the Numbers and Unleashing Strategic...
By IABC Staff
03 August 2023
Business Acumen
Exiting the House of Mirrors: World Conference 2022 Preview
By Catherine Fisette, MA, ABC
18 May 2022
Business Acumen
Demystifying Measurement
By Featuring Cindy Crescenzo
27 April 2021
Business Acumen
It’s Time to Reinvent How You Think About ROI
By Katie Delahaye Paine
10 December 2020
Business Acumen
3 Key Metrics to Track the Business Case for Communication
By Michael Tomko
09 December 2019