IABC Master Classes

Master Class Series: The Art and Science of Digital Accessibility in Communications

The Art and Science of Digital Accessibility in Communications is a comprehensive three-part webinar series designed to provide communication professionals, marketers and content creators with the knowledge and tools to create inclusive and accessible digital experiences. This series will guide you through the nuances of accessibility in communications, ensuring that your content complies with global standards and resonates with a diverse audience. Read more about what this Master Class entails below.

Presenter: Matisse Hamel-Nelis, ADS, CPACC

Dates:

16 May | 11 a.m. - 12 p.m. CT
23 May | 11 a.m. - 12 p.m. CT
30 May | 11 a.m. - 12 p.m. CT

More About the Master Class

Part 1: Foundations of Accessible Communications

This introductory session will kickstart your journey into the world of accessible communications. We will cover the basics of digital accessibility, including understanding various disabilities and how they affect content consumption. Participants will learn about the key principles of accessible design and why they are crucial for effective communication.

Part 2: Implementing Accessibility in Digital Content

In the second session, we dive deeper into the practical aspects of creating accessible content. This session will provide hands-on guidance on designing accessible social media, writing for readability, and creating inclusive multimedia content. Explore tools and best practices for testing and maintaining accessibility in your digital platforms.

Part 3: Beyond Compliance: Strategic Accessibility in Communications

In the final session, we'll look beyond compliance and discover how accessibility can enhance your brand's strategy and user engagement. Learn how to integrate accessibility into your communication strategy seamlessly, ensuring your messages are inclusive and impactful. We'll explore the benefits of prioritizing accessibility and how it can drive innovation and inclusivity in your communications efforts while building a corporate culture that embraces the I.D.E.A. principles in everything it produces.

About the Presenter

Matisse Hamel-Nelis, ADS, CPACC

Matisse Hamel-Nelis, ADS, CPACC⁠, is a distinguished Métis communications and digital accessibility ⁠consultant⁠ and PR professor at Durham College. She is also the founder and dynamic host of the influential ⁠PR & Lattes⁠ podcast, a collaborative space where professionals (emerging, new and established) can share their insights and ideas on PR, communications and marketing topics.

Her commitment to fostering an inclusive environment extends into her leadership roles within the professional community. As a professional communicator deeply proud of her Métis heritage, she expertly blends traditional storytelling with modern strategies to create impactful and inclusive narratives. As the vice president of inclusion, diversity, equity and accessibility (IDEA) for ⁠IABC/Toronto⁠, Matisse is pivotal in shaping policies and practices that embrace diversity. Additionally, her influence is further amplified in her capacity as the chair of the ⁠Diversity, Equity and Inclusion (DEI) Committee for IABC⁠, where she spearheads initiatives to enhance inclusivity within the profession.

She holds credentials as a Certified Professional in Accessibility Core Competencies (CPACC) and an Accessible Documents Specialist (ADS), awarded by the International Association of Accessibility Professionals. These designations underscore her expertise and commitment to advancing accessibility in digital communications, making her a respected authority in her field.

Past Master Classes: Now On-Demand

Have you missed past Master Class offerings? Purchase on-demand recordings on IABC Advance and take the first step in leveling-up your skills.