Join IABC for three virtual Master Class series from August through November!
Data-Driven Decision-Making Master Class
This three-part Master Class series is designed to give the step-by-step approach to creating a data-driven organization, oriented to make operative, strategic, and tactical decisions based on analytics (rather than opinion or gut instinct), and ultimately, tie business decisions and actions to analytical insights. The series is grounded in real life experience – showcasing practical implementation success stories (and some not so successful!) and demonstrating business cases and a long-term rollout process to guide you along your data and measurement journey!
Presenters: Joanne Frankel and Reut Einav
- 29 Aug | 10 - 11 a.m. CT
- 5 Sep | 10 - 11 a.m. CT
- 12 Sep | 10 - 11 a.m. CT
The Creative Ideas Master Class
Creativity isn’t easy. But it shouldn’t be difficult either.
When giving or taking a brief, scoping a creative project, discussing ideas with clients or coming up with ideas yourself, it can be difficult to know what’s important and what isn’t, how much is too much, and where your job ends and everyone else’s begins. This three-part Master Class series will provide you with a broad understanding of how to awaken and maximise your creative ideation, as well as a usable framework, templates, checklists and prompts for practical implementation.
Presenter: Tiffany Markman
- 25 Oct | 11 a.m. - 12 p.m. CT
- 1 Nov | 11 a.m. - 12 p.m. CT
- 8 Nov | 11 a.m. - 12 p.m. CT
The AI in Public Relations Master Class
Artificial intelligence is a massive opportunity for public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI and its related technologies of augmented and virtual reality. Join Dr. Sévigny on an interactive journey where he demystifies artificial intelligence and demonstrates how AI is a generational opportunity for public relations. His interactive and engaging sessions are driven by his passion for the subject and his firm belief that public relations has a powerful role in serving clients and protecting the public interest. His exciting sessions are full of relatable examples and anecdotes, using theory to inform strategy and the use of tactics.
Presenter: Alex Sévigny, APR
- 6 Nov | 11 a.m. - 12 p.m. CT
- 13 Nov | 11 a.m. - 12 p.m. CT
- 20 Nov | 11 a.m. - 12 p.m. CT