Pro bono is more than a pretty Latin phrase. It's a growing movement of professionals donating their skills to benefit nonprofit organizations. In this CW Bulletin article, Ed Kamrin discusses how professional business communication is beginning to adopt this approach.

When the BP oil spill in the Gulf of Mexico threatened Louisiana's billion-dollar tourism industry, the state fought back with a comprehensive media campaign.

A corporate social media policy lets employees know how to communicate the company message effectively, and what they should and should not do.

In this Gold Quill Award-winning campaign, Livewire Communications developed a new recruitment campaign for Four Seasons Hotels and Resorts that would appeal to graduating Generation Y hospitality students. The campaign employed current technology to communicate with students in order to present Four Seasons as contemporary and part of the digital world that Gen Y inhabits.

This podcast is part of an IABC Research Foundation and Marketwire study that examines the communication needs, challenges, expectations and best practices of CEOs as seen through their eyes. In this episode, David Hunke of USA TODAY talks with researcher Merrill Shugoll about the formula for good CEO communication, which he says includes being authentic and unscripted as much as possible.