Change Management

About the IABC Change Management Shared Interest Group

Change Management is a constant, requiring fluid adjustments from leadership and the brands. The pandemic has only accelerated this need. Communication professionals must be change leaders and that is what this Shared Interest Group is all about. We will keep an eye on the future while tackling the challenges of the latest next normal, focusing on sharing best practices around strategy, alignment, communication flow, business practice, technology, and behavior change. Ultimately, our goal will be to support communications professionals as we lead change within our organizations and our client organizations. 

About Our Change Management SIG Leader

Bonnie Caver  

Bonnie Caver is the President and Founder of Reputation Lighthouse, a branding and reputation marketing firm with offices in Denver and Austin. The firm focuses on leading companies to create, accelerate, and protect their brands, especially in times of disruption and transformation. A 20-year communications veteran, Caver is a Certified Crisis Manager from the Institute of Crisis Management and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute (now RepTrak). In addition, she holds a certification in Strategic Change Management from Northwestern University. Caver serves on the board of directors of the Global Alliance for Public Relations and Communications Professionals as a representative of IABC. Within IABC, she has a long history of volunteering, from IABC Austin Past President to IABC Southern Region Chair to international committees and task forces including the Finance Committee and Brand Task Force. Caver enjoys the role of mentor for young professionals and is a frequent speaker on branding, reputation, ethics, change management, and thought leadership topics.

“Communication professionals are leaders within organizations. As active partners, communication professionals help move organizations forward toward their goals, building trust, activating brands, fueling change, and guiding strategy.”

View Bonnies’s LinkedIn profile and follower her on Twitter @BonnieCaver.

Upcoming Events/Conversations

When: Mar 22, 2023 09:00 AM Central Time (US and Canada)

Register in advance for this meeting here.

When: Mar 22, 2023 09:00 PM Central Time (US and Canada)

Register in advance for this meeting here


For information about Shared Interest Groups, or if you are interested in starting a new SIG, please contact member_relations@iabc.com